CfID practices and promotes ID thinking and practical methodologies to harness the experience of exclusion to create products, services and experiences that are accessible to and useful to as many people as possible.

We work with our clients and partners to achieve this in four key ways:

• Learn and Master – sharing tools and practices to enable inclusion thinking throughout your organisation and in specific functions
• Create – more accessible and usable products, services and experience – with inclusion thinking ‘baked in, not bolted on’
• Evolve – re-think and re-engineer existing products, services and customer experiences, promoting better connection and making more markets
• Connect – to foster exchange and ideas among researchers, policy-makers and practitioner communities.

We welcome – and thrive on – debate and thinking about wicked problems and challenges across a wide range of fields.