World-first report: Research reveals inclusive design can expand customer reach fourfold
Research commissioned by Centre for Inclusive Design, Adobe and Microsoft shows applying inclusive design adds financial, economic and social benefits for Australian organisations
21 May 2019
A friendly face for low vision airport travellers
Having a disability and travelling interstate or overseas can be very overwhelming. Airports are busy places bustling with people getting to their next destination or returning home.
Whilst a lot of work is done to help passengers move through airports to access food and retail shops, toilets, lounges and ultimately the right gate for their flight, spare a thought for people experiencing blindness or low vision.
21 May 2019
I'm Sorry, I Didn't See Your Ad
The advertising industry spends billions a year to put flashy, well-designed ads in front of you with crafty messaging delivered in coercive ways to get you to spend money on the things you (may or may not) need. It is an industry of creative minds merging with data heads to make sure their ads are seen at exactly the right time, but what happens when the ad is delivered at the right time and in the right location, but the customer doesn’t see it? This is happening every day, but not because the customer doesn’t want to see your ad.
21 November 2018
What's in a place?
Last week I met an incredibly inspiring woman, Sarah Brown from The Purple House. The Purple House is a charity located in Alice Springs, in the centre of Australia, providing services to indigenous people in remote Australia.
13 November 2018
Inclusive design for systems change
This month we saw the release of the banking and financial services royal commission and it got me thinking about systems and unintended consequences.
Clearly, the banks wanted profits but also wanted to keep their customers and, one would hope, be good corporate citizens. Many banking and financial services institutions have at their core values to be customer focused, ‘doing what is right’ for customers, and acting with integrity. The results, however, were clearly less than ordinary.
02 October 2018